We seek to expand our presence in established markets, such as the U.S. and Europe, as well as emerging markets, such as Latin America, C.I.S. and the Middle East. To do so successfully, we need to be more than just an exporter of products; we aspire to position ourselves to better serve our customers by designing, engineering, manufacturing and distributing products based on local needs, using local talent.
Founded: By John Brunswick, a Swiss immigrant woodworker in 1845, in Cincinnati, Ohio, to make billiards tables.
Headquarters: Lake Forest, Illinois, a Chicago suburb.
Regional headquarters: Verviers, Belgium; Monterrey, Mexico; Dandenong, Australia; Singapore and Suzhou, China.
Total sales: 2009 net sales were approximately $2.8 billion.
Geographic reach: Brunswick’s products are sold throughout North America, South America, Europe, Asia, Australia, Africa and Middle East.
Stock symbol: The ticker symbol for Brunswick Corporation common stock is BC. Brunswick stock is traded on the New York and Chicago stock exchanges.
Shares outstanding: 88.4 million at December 31, 2009
Employees: Brunswick Corporation employs approximately 15,000 people worldwide.
Brunswick Business Units:
Mercury Marine Group
Based in Fond du Lac, Wisconsin, Mercury Marine is the leading producer of marine engines in the world. 2009 net sales were $1.4 billion. Primary products include Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard engines, and Mercury Precision Parts and accessories as well as Attwood, marine parts and accessories; Kellogg Marine, Land ‘N’ Sea, Benrock and Diversified Marine parts and accessories distributors.
Website : www.mercmarine.com
Brunswick Boat Group
Headquartered in Knoxville, Tennessee, the Brunswick Boat Group is the largest maker of pleasure boats in the world. 2009 net sales were $616 million. The Boat Group manufactures Sea Ray, Bayliner, Hatteras, Meridian and Sealine pleasure boats from 17 to 100 feet; Boston Whaler, Cabo Yachts and Trophy offshore fishing boats from 11 to 52 feet; and Crestliner, Lowe, Lund, Princecraft and Triton fishing, deck and pontoon boats from 10 to 35 feet. Brunswick is one of the largest boat manufacturers in Europe, with brands including Arvor, Quicksilver, Uttern and Valiant boats. In New Zealand, Brunswick also manufactures the Rayglass and Protector boat brands.
Website : www.brunswick.com
Life Fitness Division
The Life Fitness is the global leader in high-quality commercial and consumer cardiovascular and strength training equipment. 2009 net sales were $497 million. Based in Schiller Park, Illinois, it markets and manufactures Life Fitness equipment can be found in health clubs, professional athletic teams, university athletic departments and the military around the world.
Website : www.lifefitness.com
Brunswick Bowling & Billiards
Brunswick Bowling & Billiards is based in Lake Forest, Illinois. Net sales in 2009 were $337 million. Brunswick produces bowling equipment and supplies as well as operates 100 family bowling centers throughout the United States, Canada and Europe. Brunswick billiards tables and accessories are the market leaders and recognized around the world for their superior construction, style and performance.
Website : www.brunswickbowling.com